For all chicken and cheese lovers in the family, we are sure that you will love this new product!

Bounty Fresh, the award-winning makers of innovative, quality chicken products, has launched Top Torikatsu, the first and latest in a line of delicious heat-and-eat items made especially for young people with busy, active lifestyles who hardly have the time to prepare a good meal.

“It is our response to the need of young working professionals who want a filling meal but do not have the luxury of time to cook, or may not have the cooking skills of a chef, and who are looking for a delicious, instant meal that fits their budget and lifestyle,” said Ms. Patricia Cheng, Group Marketing Manager of Bounty Fresh, at the launch event held last Thursday, September 12, at Privé Luxury Club in Bonifacio Global City. The event was attended by members of the media, food bloggers, and friends, who all got to see how fast and easy Top Torikatsu is prepared (it cooks in just three minutes!), and sampled the product and reacted favorably.

Also present were the hosts of the popular radio show Boys Night Out – Tony Toni, Sam YG, and Slick Rick – along with internet/TV sensation Ellen Adarna, who were selected to become Top Torikatsu’s brand ambassadors. The three hosts star in a three-episode series of funny, offbeat digital videos showing them using different moves to try and get the girl and fail, until they learn the one move that impresses the ladies every time. All three videos were shown at the event, and the first one is already online at youtube.com/toptorikatsu.

“It’s the social media age,” says Cheng about the decision to push the brand online. “When you want to know the latest products or in thing, you check out Facebook, Twitter and Instagram. When you want to know what your friend ate for lunch or dinner, there’s a photo of it on Facebook. Our market is online and once they try Top Torikatsu, we expect them to share their experience of the product online also.”

Cheng adds that the hosts of Boys Night Out and Ellen are very familiar to the target market and represent it as well. “They’re young and busy with their careers. They can help us spread the word about Top Torikatsu and at the same time, fit the profile of the product’s users.”

Besides viewing the videos and sampling the product, attendees were treated to a number of engaging social media games, with three winners each getting a brand new iPad Mini, while three more each winning an iPod Shuffle.

Top Torikatsu is made out of 100% chicken breasts coated in breadcrumbs and comes in Classic and Cheese & Chives flavors. It is available at P179 per 450-gram pack at major supermarkets. For more information about the product, visit facebook.com/toptorikatsu.

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